Idea 16 - Make Humour Work | The Jackson Robin Learning Experience

MARKETING EXPERT SECRETS

What Is Marketing Secrets?

Start Your Day 1 From Here. This Is Important For Your Success (4:10)

[Day 1] The Most Important Marketing Investment

Regular Business Activities vs Only Revenue Generating Activities (26:04)

[Day 2] Busting The Most Common Marketing Myths

Myth #1: The CEO's Core Job Role Is To Make A World-Class Product Or Offer World-Class Service (10:41)
Myth #2: Marketing Is An Expense, Not An Investment (broke-business-blueprint) (16:20)
Myth #3: You Need To Lucky Enough To Succeed In Marketing (7:14)
Myth #4: Marketing Is Not A Necessity (9:08)
Myth #5: Social Media Is Free (8:48)
The Ultimate Formula For Your Life (11:03)

[DAY 3] The Midas Touch

05 Keys To Create A Marketing Model That Generates Revenue (24:57)

[Day 4] 05 Types Of EXPERT Positions To ATTRACT Customers

Foundation + 05 Types + The Way Forward (19:49)

[Day 5] AUTHORITY-based EXPERTS

Understand The Game (18:55)
Master The Game (28:50)
Win The Game (29:14)

[Day 6] TRAFFIC-based EXPERTS

Know The Fundamentals (14:52)
04 Types Of Traffic (34:56)
The Next Steps (6:59)

[Day 7] INFORMATION-based EXPERTS

Leveraging Information (30:56)
Productizing Information (27:04)
Monetizing Information (32:10)

[Day 8] REPUTATION-based EXPERTS

Understand The Basics (23:10)
Do It Online (16:53)
Do It Offline (25:08)
The 05-Step-Process (10:19)

[Day 9] INFLUENCE-based EXPERTS

Getting Started (16:10)
The Action Plan (23:51)
Crazy Money Involved (5:36)

[DAY 10] A Bird's eye view: All 5 Expert Positions

Connecting The Dots (12:27)

[DAY 11] 50 Ideas To Attract Customers Intelligently - Part I

Idea 1 - Brand Magazine (6:47)
Idea 2 - Social Cause Matters (9:27)
Idea 3 - Culture of Awards (6:13)
Idea 4 - Seize The Moment (4:20)
Idea 5 - Brand Merchandising (6:16)

[DAY 12] 50 Ideas To Attract Customers Intelligently - Part II

Idea 6 - Service-To-Sales (7:41)
Idea 7 - Drive The Threat (7:06)
Idea 8 - Coffee Table Book (6:09)
Idea 9 - Handwritten Note (6:00)
Idea 10 - Third-Party Validation (7:37)

[DAY 13] 50 Ideas To Attract Customers Intelligently - Part III

Idea 11 - Create A Monopoly (9:10)
Idea 12 - Become A Sponsor OR Owner (8:06)
Idea 13 - The Place Effect (7:34)
Idea 14 - Party With Decision-Makers (6:32)
Idea 15 - Give It Away (5:57)

[DAY 14] 50 Ideas To Attract Customers Intelligently - Part IV

Idea 16 - Make Humour Work (7:15)
Idea 17 - Pre-Sell With Pre-Booking (9:52)
Idea 18 - Become My Celebrity (7:20)
Idea 19 - Capitalise On Festivals (5:17)
Idea 20 - Create A Club (7:52)

[DAY 15] 50 Ideas To Attract Customers Intelligently - Part V

Idea 21 - Speaking Engagement (8:30)
Idea 22 - Barter It (8:49)
Idea 23 - Collaborate With Industry Leaders (6:49)
Idea 24 - Go Premium (6:49)
Idea 25 - Monetise Operations (8:02)

[DAY 16] 50 Ideas To Attract Customers Intelligently - Part VI

Idea 26 - Business Networking (11:04)
Idea 27 - Voice Broadcast Messaging (10:51)
Idea 28 - Create Lead Magnets (9:02)
Idea 29 - Go To The Theatre (8:06)
Idea 30 - Impact With Bonus (8:58)

[DAY 17] 50 Ideas To Attract Customers Intelligently - Part VII

Idea 31 - Word Of Mouth (11:33)
Idea 32 - Use The Shopping Mall (10:16)
Idea 33 - Be In The Movies (10:38)
Idea 34 - Text Messaging (11:18)
Idea 35 - Use The Vehicle (8:31)

[DAY 18] 50 Ideas To Attract Customers Intelligently - Part VIII

Idea #36
Idea #37
Idea #38
Idea #39
Idea #40

[DAY 19] 50 Ideas To Attract Customers Intelligently - Part IX

Idea #41
Idea #42
Idea #43
Idea #44
Idea #45

[DAY 20] 50 Ideas To Attract Customers Intelligently - Part XX

Idea #46
Idea #47
Idea #48
Idea #49
Idea #50

Become a marketing-centric CEO

Elements of Intelligent Marketing System
Create your customer journey and customer experience road-maps
Discover the 02 important objectives of all marketing strategies

Know your market - Create your market

The ultimate formula to understand the market
Target Customer Avatar
Day out with your customer
The first WHY
The second WHY
The third WHY
Ready for action

Become a copy-writing master

How to create messages using powerful words
10 ways to create marketing stories
Value offer formulas for your campaign
Tools and Resources
Social Media Ad: Templates
Google Ads: Templates
All Offline Ads: Templates

BONUS

Marketing Automation - Overview
Create your online marketing infrastructure

Idea 16 - Make Humour Work

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